US Bank Infographics
Role: Designer
Project Brief
Design and illustrate infographics to extend reader interaction within US Bank’s financial literacy articles. Make sure the information is bite-sized, digestible, and easily incorporated in the average person’s day-to-day life. Follow US Bank’s general brand guidelines for tone and visuals.
Project Experience
US Bank was my primary client when I was with the agency MSP-C, and while I was typically designing their social media posts, I occasionally had these projects where I was creating robust infographics to supplement articles written by my content director colleagues.
The illustrations you see throughout these infographics are a mixture of my own vector art illustrations, and art sourced through stock image sites that I altered to adhere to US Bank’s brand standards.
These infographics helped reduce the bounce rate of the articles by 38%.
