TopKnott Photoshoot

Role: Associate Art Director

Project Brief

Create branded and inspirational imagery that can be used across all of TopKnott’s channels: social media, app, marketing materials, PR, event displays, and more.

Project Experience

In early 2019 when I was at the agency MSP-C, I was able to take total control in leading the art direction of a photoshoot for a small, but exciting client. I sourced the photographer, detailed out the pre-pro deck, and worked with the client directly (the CEO and sole employee of TopKnott, an app meant to pair up hair stylists and estheticians with new clients) to help her vision come to life.

It was a quick and scrappy project with a small budget, but I’m very proud of my first professional photoshoot and how beautiful the images turned out. Before the company had a major rebrand and pivot, these images helped the client’s social media following grow by 61%.

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