Sparkling Ice

Role: Associate Art Director & Designer

Project Brief

Build a full web experience for Sparkling Ice’s summer of 2016 “Flavor Up” campaign, making them a destination for summer fun ideation, recipe inspiration, brand recognition, flavor personalities, and interaction rewards.

Project Experience

The challenge of developing a summer campaign for our client Sparkling Ice to drive brand awareness and increase sales required our creative team at Catapult to create a personal experience consumers could share. Each of the 19 flavors got a unique and colorful persona, from Tall, Dark & Tasty to Creativi-Tea Raspberry. It got conversations started and fans wanted to share content, like how to make Sparkling Dice Yardzee or Mango Blueberry Mojitos. The user-generated content created more than 21 million impressions.

This was my very first project at my very first, post-college, full-time design job. I hit the ground running, surrounded by extremely talented senior art directors, creative directions, copywriters, coders, project managers, account managers, and more.

Our team won the following 2016 W3 Awards (all gold!) for this project:

  • Website Features - Copy or Writing

  • General Website Categories - Food and Beverage

  • General Website Categories - Marketing